Let us analyze your business and its products/services they relate to your markets and competition from a trained and objective third party viewpoint. We can help you develop a strategic marketing plan that can improve the focus and effectiveness of your marketing efforts.

How easily customers and potential customers recognize you and how they perceive you among all your competitors is crucial to your success. That is why it is so important to build a strong, consistent and accurate brand that is meaningful to your market and supports your marketing efforts.

The best concepts are based on clear creative goals and objectives. We first develop a creative strategy and rationale designed to most effectively support your marketing realities before we start any project or campaign. Then we develop creative options and make specific recommendations.

Copywriting is both an art and a skill. Words are powerful tools and the skillful use of them can greatly improve your marketing success. Clear, compelling copy combined with appealing well chosen images can be incredibly persuasive.

Shapes, colors, use of images, content flow and use of space guide our interest, appeal and reaction to marketing materials we are exposed to. Because we are constantly exposed to so many marketing messages day in and day out, it is critical that your messages get the best design treatment possible. Think of design as an important investment in getting results.

The images we create and use, whether photographic or illustrated, require great care in their creation because they must specifically support their use in your marketing materials. That’s why it is far more effective to have an experienced art director with a trained eye and detailed knowledge of the intended use manage the creative process.

Whenever you use moving images or animation, it is important to first create a plan for the action, words and sounds. Story boards are scene-by-scene drawings, copy and instructions that are the guiding template for the production team. They insure clear communications and efficient use of time as well as improved results.

Offering the best products and services at great prices is meaningless unless your customers and potential customers know about them, know where to get them conveniently, and become convinced they want them from you. Life is a constant stream of advertising messages, so you must make sure yours stand out and work hard to bring you customers. Put CPF’s experience and knowledge about optimizing your advertising dollars and putting them to their best use.

Websites are great and practical tools for reaching and influencing your market. The internet is increasingly becoming the dominant source people prefer for getting information. Unlike many other media, websites allow you to present a great amount of information you can change or update quickly and relatively inexpensively. There are lots of websites, but there are few that are outstanding. Let CPF build you a site that is designed to pull traffic and work hard. We have state-of-the-art tools and techniques available to build you a site that best suits your needs.

Desk top publishing has been a great advance and allows us to prepare professional looking documents on the desk-top. But we still need quality printed marketing materials ranging from simple business cards to complex color brochures, catalogs, packaging and annual reports. CPF excels in the design and production of printed materials. We understand the complexities of process color and modern offset printing production as well as the new digital processes. Let us show you examples of top quality printing projects we have designed, produced and managed from beginning to end.

When we prepare a project for print we deliver optimized press-ready digital files – not software files that have to be color corrected and manipulated to be made usable. This is part of the prepress process and is something we do in-house to assure the highest quality results possible.

Printing can be complicated and printers have a great deal of control over how your printed product will look. Too much ink, too little ink, improper balance of colors, flawed plates, maladjustments of equipment, paper stock problems, inattentive press personnel and hundreds of other variables must all be right to produce excellent results. Here is where CPF’s experience and detailed knowledge of the printing process can make the difference between a marginal quality print job and an excellent one.

We have illustrated the Pink Panther for Safeco, painted fine art illustrations for wine labels, drawn cartoons and have even had work displayed in museums.

We do some photography in-house and also work with a select group of independent professional photographers with specific specialties. When budget is a restricting consideration we have access to large collections of stock photography.

Need an eye-popping PowerPoint presentation, a CD-ROM based catalog, marketing video or interactive kiosk? Let us show you the possibilities.